May 08

Creative Recovery Coming back to DWA, Creative Recovery had a very precise request to "Modernize" the feel and look of their stationary and collaterals. With their upcoming important marketing event days away, we at DWA had no much time to wrap up the design and production of the new  theme. The Design Process We managed to get a finespun creative brief from Creative Recovery to narrow down concepts, color swatches and layout. With a minimalist approach (as they required) we did not have much content. We decided to use a light background with a fading gradient, slick brushes to function as design elements visuals directive to help guide the eyes to content in a strategically organized way. The Final Work A bi-fold printed on a 14pt card stock - full color, double sided with UV coating was the perfect collateral for Creative Recovery. Not only the enjoyed a new modern looking design, but they also experienced how great their collateral function for them.